You cannot just plan an outdoor photo shoot, set up a camera, and expect to get quality images. You need to plan in advance so that you don’t miss out on the details and can easily manage each shot.
Whether it’s a commercial shoot or you are shooting for your personal blog, you need to be prepared by having all the necessary prerequisites in place. An outdoor product shoot is challenging, but if you have planned well, it won’t be taxing on your resources or time. With so many things to keep track of and document, it might seem overwhelming at first glance. But once you break down every step, it won’t seem as difficult as it looks. Here are some essential points that will help you plan an outdoor product shoot smoothly:
Understanding the Environment of Your Shoot
When you are planning for an outdoor product shoot, you need to understand the environment around you. This is the first and most important step of the entire process. You need to know how your product will be affected by the elements around you. If you are shooting a jacket, for example, you need to know if there will be enough light to shoot properly. If you are shooting jewelry, then you need to check if there will be enough shade to protect it from direct sunlight. If you are shooting a product from nature, you need to know the time of the year and when your product will be in its full glory. You also need to know if there will be sufficient light or if you will have to use artificial light.
Prepare your Equipment and Staff
Before you plan to shoot an outdoor product shoot, make sure you have all the necessary equipment and staff at hand. If your product isn’t weather resistant, check to see if you can use some kind of protection while shooting. In case your product can withstand the elements, you have the freedom to shoot outdoors without worrying about the setup. Not all products can be shot outside; you need to determine the suitability of your product for an outdoor shoot. You also need to consider the staff and the crew required for the shoot. If you are shooting several models, you must ensure that you have the right crew to manage them. If your shoot requires a large crew, then you need to check if there is enough space for everyone to do their job.
Choosing the Right Location for a Shoot
You need to decide where you want to shoot your product based on the light, weather, and the surrounding. If you are shooting a photo of an indoor product, then you can shoot it anywhere. If you are shooting an outdoor product shoot, you need to check the weather forecast of the area you want to shoot in.
You also need to check the time of the day when your product will be at its best. If you are shooting a product made from a plant or a flower, you need to check the flowering season so that you shoot the product in its full bloom. If you want to shoot a waterfall or any other water source, then you need to check the flow of the water. You need to shoot water that is flowing at a moderate pace. If you shoot a waterfall when it is in full flow, the water will create a blurry effect in your photo. You also need to check if there are any areas near the water source where you can set up your equipment.
Know How to Capture the Shots You Want
You must plan the shots you want to capture before hitting the road. You need to know what kind of shots you want to get and their sequence. You also need to know if there is a particular photo that you want to get. For example, if you want to capture the perspective of a person, you can go for a wide shot.
Or, if you want to capture the scale of a product, then you need to go for a close-up shot. If you want to capture an image of a product against a certain background, you can choose the position of your product accordingly. If you want to shoot action as it happens, you need to have a subject in mind and a sequence of photos. For example, if you want to shoot a person riding a bike, you need to keep an eye on the bike. If you want to capture an image of a person against a certain background, you need to be aware of the surroundings.
Now that you know what you need to do to plan an outdoor product shoot let’s see if you have all the essentials ready.
- You need to know the product details, such as the materials used, the size and weight of the product, and the weather it can survive in.
- You also need to have a checklist of the equipment you need for the shoot. You need to know the staff you will be working with during the shoot.
- You need to decide the right location for your shoot and have a checklist of things to keep an eye out for, while shooting.
- And finally, you must have a checklist of things that need to be done after the shoot. Now that you know how to plan an outdoor product shoot don’t let anything hold you back from shooting great images.
Outdoor product shoots are important for e-commerce stores, especially if they deal in products that are excessively visual or have a lot of visual appeal – like fashion or beauty products. The purpose is to show customers the quality of the product and how it will look in real life. This is why you need to take care of the environment, find appropriate locations and ensure good lighting. It also helps to create a sense of place and atmosphere, which influences customers’ perception of your brand.
There are many benefits to outdoor product shoots.
First, it allows you to capture candid images that show how your products look and feel in real life. Second, it helps you identify potential product problems before launching it. Third, it shows customers the quality of your products and any flaws that you may have missed during the design process. Fourth, it creates a sense of place and atmosphere for customers, which influences their perception of your brand. Finally, outdoor product shoots help you stand out from other online stores.
Having said this, you should definitely look into different options such as Flixstudio for ecommerce product photography. The scientific approach backed with cutting-edge technology is definitely a game-changer.
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